The Free Library of Springfield Township is participating in Geek the Library, a community‐based public awareness campaign. The campaign highlights what people are passionate about and how libraries can support them, in an effort to heighten awareness about the critical funding issues public libraries face.
Geek the Library uses ‘geek’ as a verb, and encourages the public to talk about what they ‘geek’ — whether it’s engineering, superheroes or art. Everyone is passionate about something. Everyone ‘geeks’ something, and the library supports them all.
This campaign is designed to provoke conversation about the vital role that public libraries and librarians play in today’s challenging environment. We hope it will spark important community discussions about how public libraries can remain strong.
-Cathy De Rosa, global vice president of marketing for OCLC, a nonprofit library cooperative which led campaign development
The awareness campaign features community initiatives to draw attention to the need for increased library support. The campaign Web site, geekthelibrary.org, provides information about how people can get active and support their local library. As the economic downturn slowly recovers, millions of Americans are turning to local libraries for educational opportunities, job‐searching resources and entertainment. The increased demand for library services is taking a toll on libraries already experiencing flat or decreasing budgets. And state and local cuts are impacting public library hours, programs and staffing, forcing some libraries to close indefinitely.
While most people have visited their public library and understand its important role in their community, many do not know that libraries are at risk or that local funding for libraries is heavily influenced by community members. We hope to start a conversation about library funding to inspire more people to take personal responsibility for keeping their local public libraries vital in their communities.
So how can you help your local library? Stop by and sign our “Geek” board. Check out books and eBooks. Come to a program – we have some great ones this summer. Thanks for the support!
Thank you to Chrissy Sirianni, Free Library of Springfield Township, for submitting this article.